escherman: PR. Social Media. SEO. Analytics

What does PR mean to you? Public relations or Page Rank?

We’re happy in both worlds.

Combine that with social media expertise and deep analytical insight and you have a very powerful digital marketing proposition.

Welcome to escherman.

A digital communications consultancy for marketing directors, marketing managers, in-house PR departments or PR agencies who need help in developing and executing highly effective digital PR and marketing programmes.

Our clients include Zendesk, Financial Services Authority, NewsNow, Managemycomplaints.com and more.

Organisations that have benefitted from our social media, SEO or analytics training include: Transport for London, Toni & Guy, University of Birmingham, Yorkshire Building Society, The Crown Estate, Camden Council and many others.

How can we help you?

You can also submit a request or send us an email at info@escherman.com.
Or check out the escherman blog.

 

escherman: PR. Social Media. SEO. Analytics

Andrew Smith November 27, 2012 escherman / Training: PR. Social Media. SEO. Analytics. Digital Marketing.

Andrew Smith January 15, 2013 escherman / Training: PR. Social Media. SEO. Analytics. Digital Marketing.

Andrew Smith November 02, 2012 escherman / Training: PR. Social Media. SEO. Analytics. Digital Marketing.

Andrew Smith October 09, 2012 escherman / Training: PR. Social Media. SEO. Analytics. Digital Marketing.

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Escherman's Andrew Smith will be presenting on the topic of measuring the value of social media at the CIPR's Share This Social Media Conference being held at Microsoft's London headquarters on Thursday, November 1st 2012.

There is a fantastic line up of speakers from a range of organisations including the BBC, Department of Environment, Department of Education, HSBC, Staffordshire Police and Third City.

Experts in various sectors will cover aspects of social media including the BBC's Director of Communications, Paul Mylrea FCIPR, who will be discussing how the BBC-managed Twitter during the recent Olympic Games; David Bailey from Staffordshire Police will present a case study on social media guidelines; Penny Fox & Elayne Phillips from Defra will be presenting a joint case study on integrating traditional and social media; and Metrica's Richard Bagnall as well as Marcus Gault from Precise will present the latest thinking on social media measurement. The keynote speaker will be Robin Pembrooke, Head of Online for ITV and Global Radio.

Further discussions and case studies will be presented around Networks & Platforms, Mobile and Location, and Understanding Social Media Analytics and Measurement. 

Who should attend?

In previous years these conferences have attracted 150 - 200 senior PR and communications directors and managers from small and large commercial enterprises, in-house and consultancy, not-for-profit and public sector organisations and freelance practitioners from across the UK.

There has never been a more exciting time to work in the public relations profession, and, thanks to the internet, organisations are now able to engage with markets directly in two–way conversations. But there is a growing chasm between those individuals that have the skills and expertise to work in this new market and those that do not.

 Book your tickets here.

 

Andrew Smith September 27, 2011 escherman / News

Escherman's Andrew Bruce Smith appeared on Radio 4's Word Of Mouth programme recently to talk about the use of sentiment analysis technology in business and marketing. You can hear him here - he's on around 15 minutes in. Sentiment analysis has a vital role to play in social media - click here for more info on escherman's training services in this area.

Andrew is no stranger to broadcast appearances. Here is again on Radio 4's flagship consumer programme You and Yours along with BT's Head of Customer Services Warren Buckley talking about how social media is being used by large organisations. The segment begins about one minute in.