escherman: PR. Social Media. SEO. Analytics
What does PR mean to you? Public relations or Page Rank?
We’re happy in both worlds.
Combine that with social media expertise and deep analytical insight and you have a very powerful digital marketing proposition.
Welcome to escherman.
A digital communications consultancy for marketing directors, marketing managers, in-house PR departments or PR agencies who need help in developing and executing highly effective digital PR and marketing programmes.
Our clients include Zendesk, Financial Services Authority, NewsNow, Managemycomplaints.com and more.
Organisations that have benefitted from our social media, SEO or analytics training include: Transport for London, Toni & Guy, University of Birmingham, Yorkshire Building Society, The Crown Estate, Camden Council and many others.
How can we help you?
You can also submit a request or send us an email at info@escherman.com.
Or check out the escherman blog.
escherman: PR. Social Media. SEO. Analytics
Andrew Smith September 27, 2011 • escherman / Training: PR. Social Media. SEO. Analytics. Digital Marketing.
Esherman Director Andrew Bruce Smith is a prolific trainer in social media, SEO and analytics for PR and communications professionals.
He provides training directly to a wide variety of organisations including the Financial Services Authority and the Department of Environment as well as through one day workshops and webinars for the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA). PR and Communications professionals from many organisations - both private and public sector - have benefitted from Andrew’s expertise.
Here are some of his forthcoming 2011 training workshops and webinars:
Workshops
Wednesday, October 19th: Google Analytics for PR
Wednesday, October 26th: PR and SEO
Friday, November 4th: Digital Marketing for PR
Webinars
Wednesday, November 2nd: Developing A Social Media Strategy
Tuesday, November 8th: SEO and PR: How the two work together
Tuesday, November 22nd: Integrating PR with digital marketing
Andrew Smith September 16, 2011 • escherman / News
Check to see where you rank in the PR Week Power Players of Social Media list.
Andrew Smith October 04, 2011 • escherman / Background information
An excellent white paper from James Pitkin at Peerindex who looks at how marketing strategies have changed thanks to social media.
Andrew Smith September 27, 2011 • escherman / News
Escherman's Andrew Bruce Smith appeared on Radio 4's Word Of Mouth programme recently to talk about the use of sentiment analysis technology in business and marketing. You can hear him here - he's on around 15 minutes in. Sentiment analysis has a vital role to play in social media - click here for more info on escherman's training services in this area.
Andrew is no stranger to broadcast appearances. Here is again on Radio 4's flagship consumer programme You and Yours along with BT's Head of Customer Services Warren Buckley talking about how social media is being used by large organisations. The segment begins about one minute in.
Andrew Smith September 16, 2011 • escherman / News
According to New Media Age, its Peer Index Top 100 is "a league table of the UK digital media and marketing industry's top 100 most influential people on social media." Escherman's very own Andrew Bruce Smith is in the top 10 ;)