Escherman on BBC Radio 4

Andrew Smith
posted this on September 27, 2011, 17:11

Escherman's Andrew Bruce Smith appeared on Radio 4's Word Of Mouth programme recently to talk about the use of sentiment analysis technology in business and marketing. You can hear him here - he's on around 15 minutes in. Sentiment analysis has a vital role to play in social media - click here for more info on escherman's training services in this area.

Andrew is no stranger to broadcast appearances. Here is again on Radio 4's flagship consumer programme You and Yours along with BT's Head of Customer Services Warren Buckley talking about how social media is being used by large organisations. The segment begins about one minute in.