Based on the latest IDC report on tech marketing spend, not a lot. In fact, social media doesn’t seem to even register as a discrete item on the tech marketing agenda. It is possible that social media is lumped in as part of “other” digital marketing (which constitutes less than 1pc of total marketing spend). Which seems to bear out that in spite of all the talk and promise surrounding social media, it hasn’t yet made a significant impact on tech vendor marketing spend. Yet. It will be interesting to see what happens over the next 12 months in terms of social media’s share of marketing wallet.
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We’re an agency specialising in tech companies and we’re just starting to get our clients into social media.
It felt a bit like fad-chasing at first, but now we’re starting to see he real benefits: community-building, traffic generation, SEO and making connections with influencers.